WHAT WE LOVE

A storied apothecary located in a former Florentine chapel. The brand is rooted in the convent of Santa Maria Novella dating back to 1221 when Dominican Friars started cultivating the gardens at the convent. Over the centuries and decades the convent was transformed into a majestic store, the former chapel serving as the Great Sales Hall, and the sacristy as a storeroom.

The elegant architecture serves as a fitting environment for the historic formulations sold by the apothecary today.

Storied Florentine apothecary, the oldest in the world, founded in 1221.